The 100 most important people in the world of Xbox
27th Jun 2013 | 11:40
Who are the most important people in the world of Xbox today? Five years ago it was the big execs who held all the power, but all that's starting to change. On one hand, we've seen the huge growth of a few games around which the industry revolves. The people who make them are, in gaming terms, superstars.
On the other, less-sung developers have far more opportunity to make games on their own terms than ever before, thanks to an explosion of new business models and the ubiquity of digital platforms. To celebrate our 100th issue, we've run down the hundred most important people shaping the industry and the games we play today. Some steer vast corporations, some have almost single-handedly created their own games, but they're all people to watch closely as we sail into the uncharted waters of the next generation. And the next 100 issues, of course.
100. Eric Chahi, game designer
One of game design's great dreamers, Eric Chahi is the creator of the technically groundbreaking Another World, originally released on the Amiga in 1991, and the virtually groundbreaking 2011 Xbox Live Arcade game From Dust. His care and imagination are unique.
99. Tameem Antoniades, co-founder, Ninja Theory
It takes balls to face what Tameem Antoniades has faced in revealing and releasing the reboot DmC: Devil May Cry, but his self-confidence is backed by the talent that can tell a good story through an action game.
98. Tanya Jessen, producer, Epic Games
From Bulletstorm to the upcoming Fortnite, Jessen has worked on Epic's most surprising, and fun, games of recent years. With many of her studio's key staff having recently left, expect to see a lot more of her.
97. Chris Avellone, designer, Obsidian Entertainment
For a while he looked lost in gaming's hinterlands with big, text-heavy RPGs like Planescape: Torment that publishers didn't think people wanted to play. Since then, he's been recruited to a $4m-raising Kickstarter project, which just goes to show what those publishers know.
96. Hilmar Veigar Pétursson, CEO, CCP
It's not for everyone, and certainly isn't for consoles, but EVE Online, the massively multiplayer sci-fi game that Pétursson's company has run for the last ten years is still hugely inspiring, chiefly for its freedom and player-led dynamism.
95. Jo Twist, CEO, UKIE
UKIE is the UK counterpart of US videogame trade body the Entertainment Software Association (ESA). It campaigns for and offers real support to devs, especially small ones. Approachable, enthusiastic and knowledgeable, Jo Twist is its fine leader.
94. Michael D. Gallagher, president and CEO, Entertainment Software Association
The ESA is the organiser of E3, which still holds the crown as the public event of the industry, while also encouraging US government in supporting videogames as a vital part of its economy.
93. Jonathan Blow, game designer
With The Witness on the way and XBLA title Braid under his belt, Jonathan Blow deserves the respect he gets from across the industry as a design theorist and fearless critic of the shady practices he feels undermine our relationships with games.
92. Tetsuya Mizuguchi, CEO, Q Entertainment
Rez, Sega Rally, Lumines, Space Channel 5. That's a pretty good resume. We don't know what this statesman of the Japanese industry is working on next, but his love of mixing games and other popular culture is sure to make it special.
91. Phil Fish, founder, Polytron corporation
Don't listen to all the rubbish you hear about Polytron's Phil Fish. This talented designer might have a big mouth, but it's a result of his real love for videogames, and his delight at getting to make really good ones, like 2012's XBLA release Fez.
90. Ian Livingstone, life president, Eidos
From co-founding Games Workshop to leading Eidos, Livingstone is one of the industry's legends. He is now an important figure, fighting for government recognition of games' role in the economy and proper education.
89. Christopher Nolan, director
They say his films look like videogames, with Inception and Memento bending the rules of physics, and videogames have started to look a bit like his films: gritty and complex. Such creative interplays are very welcome.
88. Nels Anderson , lead designer, Klei Entertainment
From out of the shadows, Mark of the Ninja emerged onto an unsuspecting XBLA and stunned players with its lithe take on 2D stealth. Its precise and clever design can be laid at Nels Anderson's feet.
87. Scott Henson, head of operations, Microsoft Studios EMEA
Now steering the likes of Rare and Lionhead, Henson was instrumental in Xbox Live's launch in 2003. His connection with Microsoft's Redmond HQ and knowledge of the platform makes him an able lead.
86. Suda 51, CEO, Grasshopper Manufacture
Making games that celebrate Japanese culture while referencing the West, all the time playing with videogames' form and function, Suda 51 defines any other convention than his own. He is certainly one of gaming's treasures.
85. Austin Wintory, composer
His resonant, haunting music for PS3 title Journey was one thing. But his characterful and dynamic silent movie-meets-ragtime-via-jazz for XBLA's Monaco is quite another. The range he can muster is extraordinary.
84. David Braben, chairman, Frontier Developments
It hasn't been announced for any Xbox platform, but let's consider it an unsaid stretch goal in Elite: Dangerous' successful Kickstarter campaign. Braben's studio produces some of Kinect's best games, too.
83. Alex Rigopulos, CEO, Harmonix Music Systems
From Guitar Hero to Dance Central, Rigopulos has guided some of the most innovative and fun games in history. Now independent, the studio is working on a new project that history would suggest will be just as essential.
82. Casey Hudson, executive producer, BioWare
As the leader of the Mass Effect series, Casey Hudson has spun one of videogames' great epics, capturing millions of players in the process. Holding all the threads as he has for the past six years is a real accomplishment.
81. Jon Burton, design director, Traveller's Tales
Burton's LEGO series has proven evergreen, stretching to encompass superheroes and Hobbits, always with a good sense of humour and always brilliantly designed making them enjoyable for adults and children alike.
80. Meggan Scavio, general manager, Game Developers Conference
Forget E3. The really important industry event is GDC, where deals are done and ideas cooked up. Meggan Scavio organises it, keeping it relevant, exciting and for every dev, big and small.
79. Jesse Schell, CEO, Schell Games
If you want to know what place games will take in the future, you'd do well to listen to Jesse Schell, CEO of 'transformational game' developer Schell Games. He was once a ride designer for Disney, and now thinks a lot about how games affect society and the nature of fun.
78. Jason Rohrer, designer
Having demonstrated the capacity for games to convey emotion and tell stories through their rules, Rohrer is now the poster boy for the idea of games as art. His will to challenge and his technical knowledge makes him worthy of that.
77. Craig Sullivan, creative director, Criterion Games
Sullivan and his team at Criterion have proved they can nail arcade-tight racing in open cities, with oncoming traffic, broken glass, and billboards to smash everywhere.
76. Peter Molyneux, founder, 22Cans
Having left Fable-maker Lionhead and set up a brand new studio that has so far focused on iOS, Peter Molyneux doesn't have such a direct relationship with Xbox any more, but his messianic passion is still inspiring for any game fan.
75. Yoshinori Ono, executive producer, Capcom
This man works so hard on promoting and managing Street Fighter that he became ill, and even then he kept tweeting. Delightfully off-message, while always remaining completely on-message ("Street Fighter is great"), he's one of videogames' great personalities.
74. Katsuhiro Harada, game director, Namco Bandai
Ono's counterpart and rival is Katsuhiro Harada, who plays the hardman to Ono's clown and leads Namco's Tekken series. Their play-sparring has profited both games and even resulted in Street Fighter X Tekken.
73. Adrian Chmielarz, game designer, The Astronauts
He's outspoken, smart, has made schlocky action games (Bulletstorm, Painkiller) and has a sensitive side (he's making combat-less horror/story game The Vanishing of Ethan Carter). What's not to like about Adrian Chmielarz?
72. Jake Solomon, lead designer, Firaxis Games
It takes a lot to remake a classic, especially when it's in the unfashionable genre of turn-based strategy. But Jake Solomon took XCOM: Enemy Unknown on and triumphed, modernising a game we didn't think could be improved.
71. Julien Merceron, worldwide technology director, Square Enix
Have you noticed how good Hitman: Absolution and Tomb Raider look? It has a lot to do with the engine tech that Julien Merceron's team has enabled for Square Enix. We can't wait to see what they do next.
70. Shinji Mikami, executive producer, Tango Gameworks
We're sure it's not just nostalgia for Resi 4's first trailer, but the reveal of a new Shinji Mikami game, like survival horror The Evil Within, is an event. His personal goal is to make Japan "proud", and we're behind him all the way.
69. Rami Ismail & Jan Willem Nijman, co-founder, Vlambeer
Vlambeer is all about the boutique action game, controls tweaked just so in the likes of upcoming dogfighter Luftrausers and iOS's Super Crate Box. They're smart about the economics and politics of indie development, too.
68. Stephane D'Astous, general manager, Eidos Montreal
Imagine setting up a brand new studio, then going straight to work on one of the most complex and beloved games in the world. Stephane D'Astous pulled it off with Deus Ex: Human Revolution, and is doing it again with Thief.
67. Leland Yee, California State senator
This US politician has led a tenacious campaign against videogames for nearly a decade, using the scantest evidence to claim that violent videogames are a "public health matter" causing minors to act violently, representing a mainstream view that videogames need to contest.
66. Emmett Shear, co-founder, Twitch
The way we enjoy games forever changed when we began to stream them online. Emmett Shear's Twitch is the leading service, making new gaming celebs and broadening games' potential as a form of entertainment.
65. Jaakko Iisalo, creative director, Rovio Entertainment
The man who made Angry Birds brought videogames to huge new audiences, with over a billion downloads so far. Microsoft has to hope that Xbox is as attractive a platform to Iisalo as iPhone and iPad evidently are.
64. Arnt Jensen, GAME director, Playdead
One look at Limbo is all it takes to get sucked into its grim little world - one that isn't without its mischievous side. We're hoping that Arnt Jensen can repeat the trick for Playdead's next indie opus.
63. Yannis Mallat, CEO, Ubisoft Montreal
Headed by Yannis Mallat, Ubisoft's lead studio is behind its leading properties: Splinter Cell, Assassin's Creed, Far Cry, and Prince of Persia. It's an impressive list that makes Mallat something of a stellar hitmaker.
62. Patricia Vance, president, Entertainment Software Rating Board
With the US the world's most lucrative game market, it's organisations like Vance's ESRB that act as gaming's moral code, defining how violent they can be and acting as a defence against criticism of games' maturer themes.
61. John Carmack, technical director, Id Software
Rage may not have been the hit id was hoping for, and it suffered from a few technical issues, but few games can match the level of unique detail that Carmack's visionary work allowed it to display.
60. Cevat Yerli, CEO, Crytek
Along with his brothers, Cevat Yerli has built a company that has become synonymous with graphics technology, its games sporting techniques and art detail that others can only wish for. Crytek's relentless pursuit of progression is admirable.
59. Jade Raymond, managing director, Ubisoft Toronto
From The Sims Online to Assassin's Creed, Jade Raymond's back catalogue is impressive enough, but she's also thinking about the future by building one of the world's largest studios from scratch.
58. Chet Faliszek & Erik Wolpaw, writers, Valve Software
Not only is the writing in games like Portal 2 sharply funny, it's brilliantly tuned for a videogame's structure. Chet Faliszek and Erik Wolpaw's knowledge of the medium gives their work a clarity that shines through.
57. J.J. Abrams, director
From discussing collaborating with Valve on a Portal or Half-Life movie to citing being inspired by Limbo and PS3's Journey, J.J. Abrams has been circling gaming for a while. His talent for storytelling could be a very positive influence on the form.
56. Derek Yu, designer, Mossmouth
Mossmouth is basically one person, Derek Yu, who made the brilliant Spelunky, one of the most enraging, gripping games on Xbox. Yu isn't just a great designer, though - he also plays a vital role in the indie community, editing TIGSource.
55. Anthony Burch, writer, Gearbox
Borderlands 2 is great for many reasons, but a really big one is its genuine laugh-out-loud funny, sometimes touching, and often surprising writing. Behind those characters, those situations and those one-liners is the rare talent of writer Anthony Burch.
54. Palmer Luckey, founder, OculusVR
Genuinely future-gazing new consumer technology like Oculus Rift doesn't come around very often. In bringing VR to your home, Palmer Luckey has helped realise a long-held promise for games. We can't wait to see it being implemented in consoles.
53. Tim Schafer, founder, Double Fine Productions
Tim Schafer's charming wit is allied with steely foresight - the kind that found Double Fine success making the likes of Costume Quest and Happy Action Theater for XBLA rather than focusing on big releases, and the first big win on Kickstarter. What's next?
52. Sefton Hill, game director, Rocksteady Studios
It's been said many times before but we'll say it again: it takes a studio of rare talent to make a great game based on a superhero, and Sefton Hill's Rocksteady pulled it off in spades with Batman: Arkham Asylum.
51. Atsushi Inaba, producer, Platinum Games
Behind the sparky talent of designers like Hideki Kamiya sits the steady hand of Atsushi Inaba, who has helped carve Platinum Games' status as one of the most exciting studios in the world while retaining its fierce independence.
50. Amy Hennig, game director, Naughty Dog
If there's a standard of writing and characterisation that modern games need to live up to, it's that of Amy Hennig and her work on the Uncharted games. Funny, touching and dramatic, her characters are people you want to play with.
49. Nate Wells, lead artist, Naughty Dog
Though he recently departed Irrational for Sony's Naughty Dog, Nate Wells' expansive and inspirational art imagination still lives on in the worlds of BioShock's Rapture and Columbia.
48. Jake Rodkin, design and story lead, Telltale Games
We can all agree that Telltale's episodic adventure The Walking Dead was one of the standout games of last year, right? Well, Jake Rodkin was the co-writer and designer behind it. His work has lead to a new appreciation of the adventure game.
47. Paul Reiche III, president, Toys For Bob
As the head of the developer that created Skylanders, Paul Reiche III has achieved something that few developers can match - establishing a new children's game and toy franchise that rivals Pokemon. All in just a couple of years.
46. Kris Piotrowski, creative director, Capybara Games
Capybara Games is a small dev with a knack for producing polished, beautiful-looking and original games, from the DS's Clash of Heroes to upcoming XBLA title Super Time Force. It's much down to its creative director, who gets into every aspect of production.
45. Chris Charla, portfolio director, Microsoft Studios
As downloadable games become more central to Xbox, so too does Chris Charla, who shapes Microsoft's digital publishing portfolio on XBLA and more. Look out for his blog, where he shares his interest in weird games.
44. Viktor Antonov, visual design director, ZeniMax Media
From his stunning work on games like Half-Life 2 to Dishonored, Antonov applies both a painterly and architect's eye to videogame environments with unique precision, washing their spaces with light to guide your eye, and introducing eerie detail to unsettle you.
43. Clint Hocking, designer, Valve Software
You might think Far Cry 3 the better game, but Hocking's Far Cry 2 was a more thoughtful one. Fascinated by game rules' capacity to tell stories, he was recently snapped up by Valve to work on ... Half-Life 3, perhaps?
42. Harvey Smith and Raphael Colantonio, creative directors, Arkane Studios
With Dishonored, Harvey Smith and Raphael Colantonio proved there's a demand for complex, inspired and weird blockbusters that encourage you to think your way though and play them your way: the way games should be.
41. Jenova Chen, founder, thatgamecompany
With Journey the last of its projects for Sony, thatgamecompany is now free to bring its visually stunning and thoughtfully artful games to Xbox. Led by Jenova Chen, the company's real talent is crafting games with a message that are also lovely to play.
40. Anita Sarkeesian, critic, Feminist FREQUENCY
The common depiction of women and the lack of female representation in the industry is a serious problem for games' ongoing development as a serious cultural form. Sarkeesian is doing much to keep these concerns in the public eye.
39. Satoru Iwata, president, Nintendo
Every developer, publisher and platform holder can still learn from Nintendo's eye for a popular idea and care and talent for making it perfectly, and from Iwata's will to speak directly and enthusiastically with players.
38. Antti Ilvessuo, creative director, RedLynx
Trials is one of XBLA's evergreen series, its exacting challenge the result of some seriously tight design that also has a wicked sense of fun (by which we mean sadism). It's a mirror, then, of its creative director, Antti Ilvessuo.
37. Paddy Burns, chief technology officer, 4J Studios
As one of the team that squeezed the infinite worlds of Minecraft onto Xbox, Paddy Burns performed a technical feat with the kind of reward that comes with four-player split-screen creation and managing XBLA's biggest game.
36. Ted Woolsey, senior director, Microsoft Studios
With a background in translation, Woolsey worked on bringing Final Fantasy VI and Chrono Trigger to the West, and now brings games to all Microsoft platforms, from Xbox to Windows Phone. Microsoft's vision of games working across them is down to him.
35. Marc Doyle, co-founder, Metacritic
In charge of Metacritic's game listings, Doyle indirectly - or perhaps not so indirectly due to the secret weightings he gives publications - affects both the pride and fortunes of devs. His Metascores, after all, help define their reputations.
34. Frank Gibeau, president, EA Labels
The biggest game publisher in the world is facing many challenges, and Frank Gibeau is tasked with leading its four internal labels, which represent all of EA's biggest franchises, to bring the supertanker around.
33. David Helgason, CEO, Unity Technologies
The free-to-use Unity engine is the technology behind an increasing number of games on all platforms and of all styles. It's been used to make everything from retro 2D curios to 3D blockbusters.
32. Perry Chen, CEO, Kickstarter
Perry Chen's company, Kickstarter, has given developers an amazing new way of amassing the money they need to make games without having to bow to publishers' tastes. That means a greater variety of games being produced - a great thing for all.
31. Vince Zampella, co-founder, Respawn Entertainment
After confirming in March that his partner, Jason West, has left Respawn, Zampella said he was finally set on revealing Titanfall at E3 this year. At last we can see if the Call of Duty originator can repeat Modern Warfare 2's success.
30. Hidetaka Miyazaki, game director, From Software
The creator of Dark Souls isn't working on the sequel Dark Souls 2, to the wringing of hands from many diehard fans, but maybe that means he's turning his eye to making a new series as thrillingly and brutally absorbing?
29. Steve Ballmer, CEO, Microsoft
Xbox's ultimate fate rests with Microsoft's idiosyncratic head Steve Ballmer, under whose leadership the company recently posted quarterly revenue results that are up 18 per cent year-on-year. Good news for Microsoft is good news for Xbox, too.
28. Hideki Kamiya, game director, Platinum Games
Few game designers have quite the grasp on the action game as Hideki Kamiya. For proof, just remember the dizzying depth and snappy feel of Bayonetta and Viewtiful Joe. His brilliantly bolshy personality is a joy to read on Twitter, too.
27. Dan Greenawalt, creative director, Turn 10
Forza has rapidly become a thoroughbred Microsoft series, its taut balance of arcade feel and simulation challenge enough to make it one of the world's leading racers. A big reason why is surely Greenawalt's unabashed passion for cars.
26. Josh Holmes, creative director, 343 Industries
343 proved with Halo 4 that the series is in extremely capable hands, though we'd love to see it shake things up a bit. That's the responsibility of Josh Holmes, surely hard at work at translating the legend to the next generation.
25. Joseph Staten, design director, Bungie
The reveal of a brand new game property is a too-rare occasion today, especially one as huge as Destiny. The fact that Bungie is behind it makes Destiny one of the most exciting propositions in games today, and its fate lies largely with Staten.
24. Marc Whitten, corporate vice president of Xbox Live
Having already led Xbox Live for six years, Whitten has the weighty job of maintaining its position as the leading gaming network for the next gen. If that wasn't enough, he's now also in charge of Kinect's ongoing development.
23. Shuhei Yoshida, president of Worldwide Studios, Sony Computer Entertainment
The yin to Microsoft vice president Phil Spencer's yang, Shuhei Yoshida steers Sony's internal development studios and has become a much-loved videogame personality, with a Twitter account that demonstrates his genuine love for games daily.
22. Yves Guillemot, CEO, Ubisoft
Never underestimate Ubisoft. In the main, its games are smart, distinctive and ambitious, taking judicious risk and showing a will to do things differently. This direction comes from Yves Guillemot, who has steered the company to consistent growth.
21. Peter Moore, chief operating officer, EA
He's hotly tipped to be EA's next CEO, following John Riccitiello's departure in March, and we'd welcome him in the role. Look to his strong leadership of EA Sports and PR ability, which balances characterful disclosure and company line.
20. Robert Kotick, CEO, Activision Blizzard
Head of an evil empire or shrewd businessman forging success while his competitors struggle? We'd go with the latter. He's not a risk taker, sure, but at least he's carved a situation in which he can afford to support big games to the hilt.
19. Phil Harrison, corporate VP, Microsoft Studios EMEA
Sony's head of worldwide studios moving to Microsoft was a surprise. But Harrison's eye for fantastic and progressive games and dev talent (he signed LittleBigPlanet and Media Molecule) could reap great rewards.
18. Alex Kipman, general manager of incubation, Microsoft
One of the leads behind Kinect, Alex Kipman is especially interested in bringing new forms of interaction to games and the wider world. After all, it was Kipman who fought to keep Kinect open so hackers could use it.
17. Ken Levine, creative director, Irrational Games
Few developers have the drive to make worlds as imaginative as those of BioShock, and the courage to introduce themes as unusual as Ayn Rand and manifest destiny. Fewer still can package them up in a forms so universally appealing to play.
16. Hideo Kojima, director, Kojima Productions
It's easy to scoff at Kojima's interminable cutscenes and bizarre and incoherent storylines, but never forget the sharp, playful design that underpins his games, most of which are stone-cold classics.
15. Tim Cook, CEO, Apple
Apple occupying a high place in a list about Xbox? Absolutely. It's a measure of the extent to which Apple has transformed the game market through iPhone, iPad and the App Store, from pricing to design.
14. Rory Read, CEO, AMD
The power of the Xbox One is largely down to what kind of chip Rory Read and his company can produce for the money Microsoft is willing to pay for it. The success of the new console will depend on the custom tech that AMD has built for it.
13. Todd Howard, exec producer, Bethesda
No one makes sprawling fantasy and science fiction RPGs like Bethesda: Elder Scrolls and Fallout 3 have a unique capacity to touch your imagination like few other games. And behind each of them is Todd Howard.
12. David Rutter, lead producer, EA Sports
A lot of FIFA's rise as the premier football game can be placed at Rutter's feet. His passion for both the real game and the virtual one is now part of FIFA's very DNA, a result of his dual understanding of what makes football and videogames good.
11. Brandon Beck & Marc Merrill, co-founders, Riot Games
Riot's game League of Legends is a true blockbuster, with a peak of five million players playing at once, and 12 million playing every day. Bringing it to Xbox would be a fabulous achievement.
10. Patrick Bach, executive producer, DICE
For an alternative to CoD's comic book balderdash, look to Bach and his team's work on Battlefield. Their more sober take on war is no less thunderous, Bach's vision for dynamic and open conflict serving a more progressive design philosophy.
9. David Vonderhaar, studio design director, Treyarch
Treyarch's Call of Duty: Black Ops series has a sense of fun and bombast that has pushed the format the furthest since CoD4, introducing to it zombies, Buffy the Vampire Slayer and rock band Avenged Sevenfold. Yet under the silliness, Vonderhaar's games still have real care and rigour.
8. Sam & Dan Houser, co-founders, Rockstar
Rockstar's not just about GTA. From Red Dead Redemption to Bully, the Houser brothers' amazing track record making games that tap new themes and touch cultural nerves is pretty much unparalleled.
7. Gabe Newell, managing director, Valve Software
Valve might not be as active on console as on PC, but few other studios are doing as much to shake up the traditional ways games are made and sold. Microsoft has to be sitting up and taking notice of the revolution Newell's helped to start.
6. Tim Sweeney, founder, Epic Games
The current gen has been built to a large extent on Epic's Unreal Engine, and now Tim Sweeney, its architect, will be hoping it'll form the bedrock for the next gen, too. That he also heads the studio behind Gears tops out his achievements.
5. Phil Spencer, corporate vice president, Microsoft Studios
Spencer's first-party team provides a benchmark for Xbox gaming, from Halo to Forza, and exploring new forms of design for new hardware like Kinect. With a brand new platform to prove, it's gearing up for a run of 15 new Xbox exclusives.
4. Don Mattrick, president, Interactive Entertainment Business, Microsoft
Xbox is just one part of Mattrick's job, which spans gaming, music and video. He's also responsible for the hardware, software and networking that drives Microsoft's entertainment machine. His decisions are key.
3. Markus 'Notch' Persson, founder, Mojang
He's no longer making Minecraft, but Notch is still a huge figure as a result of what his game has achieved, bringing in new players and inspiring new indie devs. Every platform holder has to be hoping he brings his next project, 0x10c, to their machine.
2. Eric Hirshberg, CEO, Activision Publishing
The biggest games just keep getting bigger because of Hirshberg, the man in charge of Activision's games. His fixed eye on the big catches - CoD, Destiny and Skylanders - makes for the kind of event launches that fuel the industry.
1. Leslie Benzies, president, Rockstar North
Let's call it. Grand Theft Auto is the biggest game on Xbox, and Leslie Benzies has been in charge of it since GTA III. His decisions set the bar for quality, for depth, for the status GTA holds in wider culture, and for also never losing sight of GTA being a lovely, big, dumb game we can all be proud of. There's a reason why GTA IV is still one of the most-played games on Xbox 360, and Benzies is at the centre of it.